Oscar Escobedo Carignan, the
Secretary of Tourism for the state of Baja California, Mexico,
announces the implementation of a new campaign to promote tourism
throughout the state of Baja. Rosarito artesan furniture event is part
of initial campaign efforts.
Tijuana, Baja California, Mexico (PRWEB) August 24,
2008 -- In a statement issued in the just-released August/September
issue of Baja Breeze magazine, Oscar Escobedo Carignan, the Secretary
of Tourism for Baja California, Mexico, announced that the government
is implementing a new promotional campaign to encourage tourism in the
state of Baja.
Escobedo noted that this new effort
has been designated as "do Baja". The initial campaign efforts are
being launched primarily throughout Mexico and the United States, and
focus on activities that are specific to Baja, such as gray
whale-watching during their migration periods; sport-fishing; boating,
bicycling, and off-road races; tours of the emerging Mexico wine
country; historic tourism, featuring Spanish missions and exploration
of prehistoric cave paintings, as well as the more traditional pastimes
of shopping for silver, ceramic-ware and art, and native and
handcrafted items from area artisans and regional Indian tribes.
The goal of "do Baja", says Escobedo,
is to increase awareness of Baja's many destination locations, as well
as to highlight opportunities for continued development in ecotourism,
as well as the culinary, wine, olive oil and cheese industries. In
addition, a special thrust will be made to promote conventions and
meetings in Baja.
Among the first activities to be
promoted as part of "do Baja" is Rosarito's Home & Furniture
Expo, September 4-7, at the new Pabellon Rosarito Grande. This
three-day extravaganza features vendors, a Tequila Show, wines from
Baron Balche, and food festivals including Paella (Saturday, September
6) and Steak and Lobster (Sunday, September 7). The event is sponsored
by AFAMARO, www.afamaro.com,
a trade association formed recently in Rosarito Beach by manufacturers
of fine and rustic furniture in wood and wrought iron, artisans and
accessory dealers. Many of these vendors represent familial businesses
that began decades ago in northern Baja and that have preserved a
legacy of artesenal quality in the crafts and arts of Mexico.
Escobedo believes that what has been
referred to as the 'Baja Bloom' is not over. He cites the fact that
there are currently more than 100 residential and tourism developments
under construction, comprised of approximately 23,000 condominiums and
living units. He adds that Baja is the third most important destination
for cruise line arrivals in Mexico, with more than 500,000 passengers
arriving in the port of Ensenada, alone, this year.
To see Secretary Escobedo's statement
in its entirety, visit www.bajabreezemag.com.